Our Story

AuraByRutu embodies slow fashion—valuing family traditions, sustainability, and mindful creation.

Inspired by her heritage, the founder's love for custom-made garments as a child drives the brand's commitment to timeless style, quality craftsmanship, and conscious consumption.

AuraByRutu challenges fast fashion norms; Its tagline “Simple yet Significant”  reflects its commitment to creating comfortable and stylish clothing, produced twice a year to stay true to its commitment to slow fashion. The brand works with local Indian artisans to preserve traditional craftsmanship by generating employment.